KELLY KEATING STRATEGIC ANALYTICS
EXPERIENCE
COMCAST2018 - PRESENTSR ANALYST, STRATEGY & ANALYTICS
  • Provide analysis, insights, performance reporting and storytelling of online and offline data to help guide Comcast’s Digital Transformation efforts
  • Identify opportunities to maximize call reduction, digital adoption, customer satisfaction, and lifetime value metrics; proactively communicate data driven recommendations to senior management
  • Partner with Product, BI, Adobe, Development and external data warehouse teams to strategically implement digital tracking, advocate data quality, and act as SME on digital data
DIGITAS HEALTH2016 - 2017SR ANALYST, STRATEGY & ANALYTICS
  • Analyzed client’s holistic digital dataset and recommended media and website optimization strategies to drive customer awareness & engagement
  • Created Tableau dashboards which blended and visualized several large, disparate data sets reporting on performance to marketing objectives
  • Presented performance insights, trends and opportunities to senior brand leadership in both weekly and deep dive, ad hoc analyses
  • Managed site and campaign tagging; internally championed industry best practices for reporting and tracking automation
COMMUNICATIONS MEDIA, INC.2014 - 2016ANALYST, STRATEGIC ANALYTICS
  • Analyzed and presented media optimization strategies for clients’ digital display, organic & paid search, email, direct mail, and print campaigns
  • Developed media measurement plans, KPIs and supporting Tableau dashboards
  • Managed the implementation of digital campaign tagging
COMCAST SPECTACOR2013 - 2014MANAGER, INSIGHTS & ANALYTICS
  • Led the design, distribution, data collection, analysis and presentation of market research studies which identified actionable customer profile, satisfaction, and purchasing pattern insights for internal Sales & Marketing stakeholders
  • Managed research relationships with third party data vendors and internal Sponsorship, Marketing, and Sales executive teams
  • Recruited for and managed the Insights & Analytics internship program
SEER INTERACTIVE2012 - 2013ANALYST, SEO
  • Conducted keyword research to optimize search engine rankings, website performance and digital content strategies
  • Analyzed competitive performance and industry trends to develop and present SEO and digital content marketing plans to clients
CLARINS USA2012 - 2012COORDINATOR, CONSUMER RELATIONSHIP MARKETING
  • Partnered with eCommerce, UX, Creative, Marketing, Merchandising and IT teams to develop, launch and optimize a web based loyalty program
  • Redesigned customer service protocol by creating call center training materials, and social media brand communication guidelines 

 

EDUCATION
NEW YORK UNIVERSITY - STERN SCHOOL OF BUSINESS2011MARKETING B.S.
UNIVERSITY OF PENNSYLVANIA - WHARTON ONLINEPRESENTBUSINESS ANALYTICS SPECIALIZATION
AWARDS
COMCAST DIGITAL CENTER OF EXCELLENCEANALYST OF THE YEAR 2017
ASSOCIATIONS
COMCAST DATA + WOMENCO-LEADER
DIGITAL ANALYTICS ASSOCIATIONACTIVE MEMBER
TABLEAU USER GROUPACTIVE MEMBER
WOMEN IN CABLE TELECOMMUNICATIONACTIVE MEMBER
VOLUNTEERING
TECHGIRLZTEACHING ASSISTANT
GIRLS WHO CODESPEAKER / ASSISTANT
TECHNICAL PROFICIENCY
TABLEAU
DOMO
GOOGLE DATA STUDIO
EXCEL
SQL
ADOBE ANALYTICS
GOOGLE ANALYTICS
DOUBLECLICK
COMSCORE
HTML